Marketplace Β· Naming System

Ad Naming Generator

Campaign Β· Ad Set Β· Ad β€” custom values saved automatically

CAMPAIGN LEVEL
[Team] _ [Type] _ [Campaign] _ [Audience] e.g. Acq_Conv_SummerSale_Lal Β· Eng_Ret_Electronics_CartAband
1 Β· Team
2 Β· Campaign Type
3 Β· Campaign / Marketing Name
4 Β· Audience
Generated Campaign Name
β€” Select options above β€”
Team
Type
Campaign
Audience
AD SET LEVEL
[Team] _ [Site Category] _ [Audience] e.g. Acq_Smartphones_Lal Β· Eng_Electronics_CartAband Β· Acq_Mix_Cold
1 Β· Team
2 Β· Site Category (Π΄Π΅Ρ€Π΅Π²ΠΎ сайта)
3 Β· Audience
Generated Ad Set Name
β€” Select options above β€”
Team
Site Category
Audience
AD LEVEL
[Format] _ [Brand / Product] e.g. Carousel_AnkerSoundcoreA30 Β· Video_NikeAirMax Β· Single_ZaraDress
1 Β· Ad Format
2 Β· Brand / Product / Model
Generated Ad Name
β€” Select options above β€”
Format
Brand / Product
Team
CodeFull NameUsage
AcqAcquisitionCold, Lal, Broad β€” finding new users
EngEngagementRetargeting, upsell, winback β€” existing users
Campaign Type
CodeFull NamePlatformTeam
ConvConversionsMeta Β· TikTok Β· GoogleAcqEng
RetRetargetingMeta Β· TikTok Β· GoogleEng
CatalogCatalog / DPAMeta Β· TikTokAcqEng
AppPromoApp CampaignGoogle Β· Meta Β· TikTokAcq
DemandDemand GenGoogleAcq
DisplayDisplayGoogleAcqEng
PmaxPerformance MaxGoogleAcq
VideoVideo / YouTubeGoogle Β· TikTok Β· MetaAcq
TrafficTrafficMeta Β· TikTokAcqEng
ReachReach / AwarenessMeta Β· TikTok Β· GoogleAcq
LeadGenLead GenerationMeta Β· TikTokAcq
Audience
CodeDescriptionTeam
ColdNo prior interactionAcq
BroadNo targeting, algorithm-drivenAcq
LalLookalike audienceAcq
LalBuyersLookalike from past buyersAcq
LalCrmLookalike seeded from CRMAcq
CrmUploaded customer/email listBoth
Visitors7dSite/app visitors last 7 daysEng
Visitors14dSite/app visitors last 14 daysEng
Visitors30dSite/app visitors last 30 daysEng
CartAbandAdded to cart, no purchaseEng
PdpViewViewed product detail pageEng
BuyersPast purchasersEng
WinbackLapsed buyers 60–180dEng
Ad Format
CodeDescription
SingleSingle static image
CarouselMultiple swipeable cards
VideoVideo ad (any length)
AnimationAnimated GIF or motion graphic
CollectionCollection / instant experience
DpaDynamic Product Ad from feed
StoryVertical 9:16 story
ReelShort-form vertical video
UgcUser-generated content style
Audience Naming (when uploading to cabinet)
[Team] _ [Source] _ [Segment] _ [Window]
e.g. Acq_Lal_Buyers_180d Β· Eng_Pixel_CartAband_7d Β· Eng_Crm_Buyers_All
Examples
Acq_Lal_Buyers_180d
Lookalike from buyers, 180d seed
Acq_Lal_TopBuyers_90d
Lookalike from top spenders
Acq_Crm_EmailList_All
Full CRM email list upload
Eng_Pixel_CartAband_7d
Cart abandoners β€” last 7 days
Eng_Pixel_Visitors_30d
All visitors β€” last 30 days
Eng_Pixel_PdpView_14d
Product page viewers β€” 14d
Eng_Crm_Buyers_All
All past buyers from CRM
Eng_Crm_Winback_180d
Lapsed customers 180d+
Source Codes
CodeSourceDescription
LalLookalikePlatform-generated similar to seed
PixelWebsite / App PixelBehavior tracked via pixel or SDK
CrmCRM UploadUploaded email / phone list
EngVideoVideo EngagementWatched X% of a video ad
EngPagePage EngagementInteracted with page/profile